Planning: Target Audience

The target audience for the video are people of the ages 16-24 who listen to Pop/ Indie music, and who also might be interested in bands such as The Tings Tings, The Script, Kings of Leon or La Roux. We looked at and analysed some of the videos by the artists, and found that all of them seemed to present the same type of image. The artists were being sold in their videos as unique, creative and youthful, we plan to incorporate all of this into our own video through the use of the mis-en-scene and also our own ancillary texts.

We have chosen this group of people as our target audience because the type of music Tinashe makes is quite upbeat, unique and we felt that a young audience would be suited towards this. We also looked at the audiences of the artists who make similar music, aforementioned and they also had similar target audiences.