The artist is being portrayed as underground and urban which can be seen through the crafted use of colour, image, photography, graphic and font. The colour is the first thing that stands out when looking at the image, the black and dark blue colours represent an urban scene and gives the image a sort of dark and underground feel. There is also an image of a block of flats in the background which again amplifies this image. He is being sold by the record company as the sort of artist who comes from the streets and is making it big, which many people can relate to and brings me on the topic of the target audience.
The target audience for this advertisement are young people who are interested in urban/underground/grime/hip hop music. I get this impression because of the stereotypical connotations used such as the block of flats in the mis- en- scene, also from the way in which the artist is dressed. He is wearing a t-shirt and baggy jeans, which are common attire for today’s youth, in particular young black men who generally are a fan of hip hop, grime etc. When choosing images to use on my promotional advert and digipak I will carefully consider the type of image that I want my artist to portray, this image being a sort of urban, indie and also pop.
The artists name is ‘Wretch 32’ which is written in a graffiti style font, which again gives it that urban feel. It is placed clearly on the poster so that he can be identified easily and the title of the album also stands out so that it cannot be missed by passersby. This is a trend that I have noticed in other promotional adverts and is something which I will incorporate into my own advertisement. The use of graphics adds an edgy feel and shows that he wants to be seen as edgy and also alternative. The artist does not give the audience a direct mode of address which shows that maybe he wants to be seen as being a rebel or simply just wants to be different and stand out from the crowd. I will also think carefully about the mode of address my artist uses and make sure it relates to my targeted audience.
On the poster there is an image of his album with details of his website and myspace. It also states clearly what day the album is being released and which other artists will be featured as well as other purchasing options such as iTunes and 7 digital. These are all thing that I will be including in my own advert.
No comments:
Post a Comment